turn BFCM into your biggest revenue quarter.
The brands that outperform in Q4 don’t wait for the sales weekend, they spend weeks building demand, warming audiences, and preparing every customer touchpoint.
limited BFCM intake. applications close on 30th september
trusted by
the four windows
one season, four jobs.
build the audience
none of this work is visible to the customer, which is exactly why it gets skipped. it is also the only window where you can still change the outcome cheaply.
- audit every flow and what it actually earns
- build email and SMS lists at the same time
- set the offer and your margin floor, in writing
- prove your emails land in the inbox before peak
produce and validate
the strategy window is closed. everything gets built and tested now, so november is execution rather than panic writing.
- calendar locked and approved 30 days out
- creative and copy produced, not briefed
- filters, exclusions and frequency caps set
- contingency copy ready for sellout and extension
execute and protect
during the sale you are not strategising. you are watching a handful of numbers and making a small number of reversible decisions.
- revenue by segment and by flow, checked daily
- recent buyers excluded from every promotional send
- featured products swapped before a hero sells out
- a pre-agreed threshold for pulling back volume
keep what you paid for
a BFCM buyer who never buys again was not a customer. they were a discounted transaction. the next sixty days decide which one you got.
- reactivate every flow you paused for the sale
- route gift buyers into a separate january journey
- run a second purchase flow inside 60 days
- track 90 day repeat rate by acquisition cohort
black friday is one weekend. Q4 is your biggest revenue opportunity.
biggest revenue opportunity starts long before black friday.
with the kit vs without it
Q4 revenue, indexedseven components. one complete Q4 system.
Every piece of the BFCM Revenue Kit is built to work together, from October audience readiness through to December holiday revenue. Hover to expand each component.
audience ramping
we begin warming your list from early october, segmenting engaged vs unengaged subscribers and building pre-BFCM momentum so your audience is primed to buy, not burned out.
- engagement segmentation before sends begin
- win-back flow for lapsed subscribers
- pre-BFCM hype and teaser campaign series
- list suppression to protect deliverability
sales emails, SMS & WhatsApp
a day-by-day, channel-by-channel campaign calendar covering the full BFCM weekend and cyber monday. every message is written, designed and sequenced by us.
- full email campaign calendar
- SMS sequences with optimal timing strategy
- WhatsApp broadcast plan for high-intent subscribers
- segment-specific variants for VIPs, new subscribers and browsers
reminders & follow-up
most BFCM revenue is left in the "almost" pile. our reminder and follow-up sequences are built to close that gap, re-engaging clickers, nudging browsers and extending the sale window.
- countdown and "last chance" reminder emails
- post-BF and post-CM follow-up flows
- clicker-only retargeting sequences
- extended sale window emails for stragglers
BFCM offer creation
we build the full messaging strategy for your BFCM offers so your deals land with urgency and clarity.
- offer strategy and positioning consultation
- subject line and preview text for every send
- email goals and creative briefing
- SMS and WhatsApp offer and plan
deliverability management
BFCM is the most competitive inbox period of the year. we monitor, protect and optimise your sending health from october through the end of december, not just the weekend itself, ensuring your emails are seen.
- pre-BFCM deliverability audit and health check
- domain and IP warming plan if needed
- suppression and list hygiene management
- ongoing sending-health checks through the december holiday period
cart recovery
BFCM sees cart abandonment rates spike but intent is at its highest. our peak-season cart recovery flows are tuned specifically for the BFCM mindset, converting browsers at a rate that far exceeds the standard year-round baseline.
- BFCM-optimised abandoned cart flow, 3-touch
- browse abandonment sequence for high-traffic days
- checkout abandonment recovery with urgency copy
post-BFCM momentum & holiday conversion
we turn your BFCM buyer surge into december revenue with gifting campaigns, shipping-deadline urgency, and post-purchase flows that convert first-time BFCM customers into repeat buyers before the year closes.
- gift guide and holiday campaign calendar for december
- shipping cut-off countdown sequences
- post-purchase nurture for new BFCM customers
- end-of-year and gift-card sends for last-minute shoppers
same weekend. two very different quarters.
what changes is not the discount. it is when the work happened.
building it in november
the scramble
- a launch email and a last chance, with the mid-sale window empty
- the whole list gets every send, burning VIPs and deliverability together
- a 10% welcome code quietly undercutting your 40% sitewide sale
- friday night problems handled by panic writing
- thousands of discount buyers who never hear from you again
- flat revenue, and the conclusion that the discount should have been deeper
with the BFCM revenue kit
the system
- a full calendar of angles, locked and QA'd 30 days out
- segment-specific variants for VIPs, new subscribers and browsers
- every flow switched to its BFCM version, no offer conflicts
- contingency copy written before you need it
- a december plan that converts BFCM buyers into repeat customers
- margin protected, because value adds carry part of the offer
● early-start advantage
Earlier onboarding means more time to prepare.
Book now to access the earliest available onboarding window. Once approved, an earlier start gives us more time to warm your audience, protect deliverability, finalise the offer and QA every send.
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Early SeptemberUp to 4 prep weeks
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Mid-SeptemberAround 2 prep weeks
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30 SeptemberFinal intake closes
The core engagement runs October to December.
get your black friday campaigns started faster.
the questions owners actually ask.
is it too late to start?
not necessarily. the earlier we begin, the more opportunities we have to build demand before black friday. if you’re booking close to the season, we’ll prioritise the highest-impact work first and create a rollout plan based on the time available.
what size brand is this built for?
the BFCM revenue kit is designed for established e-commerce brands with an active customer base and a focus on profitable growth. if you’re already investing in acquisition, this helps you maximise the value of every customer you acquire during Q4.
how much time will my team need to invest?
we handle the strategy, copy, design, campaign planning and implementation. your involvement is focused on approvals, brand direction and feedback, allowing your team to stay focused on running the business during your busiest season.
we already have an agency. can you work alongside them?
yes. many of our clients already have agencies managing paid media, creative or retention. we integrate with your existing team and take ownership of the email, SMS and lifecycle strategy without disrupting the rest of your marketing.
who owns the campaigns and assets?
everything we build belongs to you. campaigns, automations, email designs, SMS sequences, templates and documentation remain in your account once the project is complete.
is this a retainer?
no. the BFCM revenue kit is delivered as a fixed-scope project with a one-time fee. if you need ongoing support after Q4, we can discuss that separately, but it’s never a requirement.
what happens after black friday?
the work doesn’t stop at cyber monday. we continue into december with holiday campaigns, gifting, shipping cut-offs, post-purchase journeys, and strategies designed to convert seasonal buyers into repeat customers.
how quickly can we get started?
once your strategy call is complete, we begin onboarding immediately. because we limit the number of brands we work with each intake, projects start on a first-confirmed basis.
Not Ready for a Call Yet? get the free BFCM playbook.
47 pages across eight sections, built from what we see inside real e-commerce accounts every peak season.
