Hi-Fi retailer turned flows into 87.6% of email revenue at a four-figure AOV
brand had a long buying cycle, an AOV above £800, and customers who browsed for weeks before buying. campaigns were carrying email, while flows only covered the obvious moments. enviary rebuilt automation around real buying behavior, turning flows into the channel.
flow share of attributed revenue
0
%
- Verified Outcome
attributed revenue, +456.5%
£
0
K
THE PROBLEM
a long consideration cycle with no automation built around it
Browse abandonment was the only automation driving results.
the post-purchase flow ended at the thank-you email, with no upgrade or accessory path.
SMS was connected to 1,377 subscribers, but zero flows were activated.
WHY IT MATTERED
campaigns cannot recover intent three weeks later. they were too fixed.
everyone received the same message at the same time.
WHAT ENVIARY CHANGED
built the automated layer around how a HiFi customer actually buys
What we built
- rebuilt the browse abandonment flow around viewed-product behavior
- extended post-purchase flow from a thank-you into an upgrade and accessory path
- rebuilt the abandoned checkout flow, generating £41,437 in a single quarter
- flagged SMS as the next lever, 1,377 subscribers with zero flows live
pre-agency
£
0
K
flow revenue, 39.4% of total
after working with enviary
£
0
K
flow revenue, 87.6% of total
THE RESULT
flows became the channel, not a side automation
attributed revenue
£
0
K
average order value
£
0
K
unique conversions, +298.7%
0
creative built for high-consideration buying
Aesthetics that convert
Results Snapshot
measurable growth through email journeys
WHY IT WORKED
the audience was already high intent. the flows were simply not catching them.
“at this price point, customers rarely buy on the first visit. the win was not a better offer. it was building flows that matched a multi-week decision instead of a single campaign send.”
