Brand recovered £100K+ revenue leaks inside its customer base
the brand looked healthy: list growth, active campaigns, and live flows. but the issue was that no one had mapped where revenue was leaking between first purchase, repeat purchase, and high-value retention.
leak recovered revenue
£
0
K
- Verified Outcome
repurchase rate
+
0
%
THE PROBLEM
activity looked healthy. leakage was invisible underneath it.
no flow inside the 45-day repurchase window
top 15% AOV customers on generic flows
22% of list engaged but hadn't bought in 6 months
WHY IT MATTERED
a leak you can't see is a leak that compounds
- revenue stability can hide underlying segment decay
- no intervention between acquisition and repeat purchase
- the 45-day cliff created churn that no mid-cycle recovery flow was catching.
WHAT ENVIARY CHANGED
closed each leak with a flow built for that exact gap
What we built
- 45-day intervention flow triggered before the cliff, not after
- dedicated high-AOV segment with its own campaign stream
- conversion sequence for the engaged-not-buying segment
- monthly leak-audit report by customer stage, not just by campaign
pre-agency
0
%
repurchase rate
after working with enviary
+
0
%
45-day repurchase rate
THE RESULT
leak points became recovered revenue
repurchase rate
+
0
%
recovered leaked revenue
£
0
K+
engaged non-buyers converted
0
%
reative built around customer stage
Aesthetics that convert
Results Snapshot
measurable growth across revenue leaks inside its existing customer base
WHY IT WORKED
the revenue was never gone, just unmeasured
“you cannot fix a leak if it is hidden inside overall performance. each leak needed a narrow, precise fix. none of them were complicated. they just had to be aimed at the right gap.”
