Deliverability
Optimisation
Get Your Emails Where They Belong: The Inbox, Not Spam
Even the most beautifully designed emails and strongest offers fail if they don’t land in the inbox. Deliverability issues silently erode revenue, trust, and engagement. At Enviary, we specialise in diagnosing and fixing deliverability challenges so your retention marketing performs at its peak.
Why Deliverability Matters for DTC Brands
- Inbox placement = revenue: Every 1% drop in deliverability can cost thousands in lost sales.
- Brand trust at stake: Spam placement damages reputation and customer relationships.
- Compliance & future-proofing: Proper setups ensure you stay aligned with evolving email regulations (DMARC, SPF, DKIM).
Good deliverability isn’t just technical — it’s strategic brand health.
Our Deliverability Optimisation Process
1. Deliverability Audit
We run a comprehensive audit of your email setup, sending practices, and reputation health, identifying where deliverability issues originate.
2. Infrastructure Setup & Authentication
We configure essential email authentication protocols, SPF, DKIM, DMARC, and align them with your domain to improve inbox trust signals.
3. List Hygiene & Segmentation
We remove inactive or toxic contacts and implement smart segmentation to protect sender reputation while improving engagement.
4. Sending Strategy Optimisation
We craft a sending schedule, warmup strategy, and engagement-based sending rules to avoid spam traps and improve open rates.
5. Ongoing Monitoring & Reporting
We track inbox placement, engagement trends, and sender reputation over time to maintain deliverability health and prevent future drops.
What’s Included in Deliverability Optimisation with Enviary
- Full domain and sending infrastructure audit
- Authentication setup: SPF, DKIM, DMARC
- List cleaning and re-engagement strategies
- Segmentation to isolate unengaged audiences
- Spam trigger analysis and copy/design improvements
- Warmup plans for new domains or ESP migrations
- Ongoing deliverability health reporting
Why Enviary for ESP Migration?
- DTC Expertise: 250+ profitable migrations for leading eCommerce brands.
- Zero Downtime Approach: We keep your email revenue flowing during the transition.
- Retention-First Lens: Every setup is future-proofed for growth and customer loyalty.
- Compliance-Ready: GDPR, CCPA, and CAN-SPAM aligned configurations.
Results You Can Expect
- Up to 20% uplift in deliverability rates post-migration
- Immediate performance improvements from optimized flows
- Smoother customer journeys and higher retention rates
Ready to Switch Without the Stress?
Move to a smarter ESP without losing momentum. We’ll handle the heavy lifting, you focus on growth.
Ready to Scale?
Perfect Your Retention Marketing Strategy
Schedule your growth strategy call to discover how we bring the value to the table.
- Your current retention challenges
- Untapped revenue opportunities
- Strategic growth roadmap
- Clear implementation plan
- Untapped revenue opportunities