Retention

Marketing

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Beyond the First Purchase: Building Customers for Life

Acquisition brings them in. Retention keeps them coming back. In a landscape where customer acquisition costs keep rising, retention marketing isn’t optional; it’s the engine that drives sustainable growth and profitability for DTC brands.

At Enviary, we help you turn first-time buyers into loyal advocates using data-driven email and SMS strategies designed for impact, not noise.

Why Retention Marketing is Non-Negotiable

  • 5x cheaper than acquiring new customers
  • Drives up to 40% of total revenue for leading DTC brands
  • Builds brand loyalty and higher customer lifetime value (LTV)

When retention is done right, you’re not just sending emails, you’re building connections, communities, and customers who stay.

Our Retention Marketing Framework

We don’t just manage campaigns; we architect full retention ecosystems tailored to your growth goals:

1. Deep Customer Insights

We analyze purchase behavior, engagement, and lifecycle stages to understand what keeps your audience coming back (and what causes them to leave).

2. Lifecycle Flow Architecture

From welcome to winback, we design behavior-based automations that nurture every customer, converting browsers into buyers and buyers into loyalists.

3. Campaign Strategy & Execution

We plan and deliver high-converting campaigns around launches, promotions, and seasonal events, always rooted in your brand story and customer data.

4. Segmentation & Personalization

We segment beyond demographics, focusing on buying patterns, intent signals, and engagement trends to create hyper-personalized experiences.

5. Continuous Optimization

We track performance obsessively, running A/B tests and refining campaigns to consistently increase retention KPIs (engagement, repeat purchases, LTV).

What’s Included in Retention Marketing with Enviary

  • Comprehensive Retention Audit (flows, campaigns, segments, deliverability)
  • Custom Email & SMS Strategy (aligned with brand goals and audience insights)
  • Advanced Segmentation Setup (behavioral + lifecycle targeting)
  • Automated Flow Implementation (welcome, cart, post-purchase, winback, loyalty)
  • Campaign Calendar Management (monthly promos, launches, storytelling)
  • Performance Tracking & Reporting (retention KPIs, insights, next steps)

Why DTC Brands Choose Enviary

  • Retention-First Agency: We don’t treat email/SMS as “add-ons” — they’re the growth engine.
  • Human-Centric Approach: Every strategy balances data with storytelling and brand values.
  • Proven Impact: 250+ brands, $230M+ email/SMS revenue generated.
  • Premium Execution: White-glove setup, seamless integration, and creative that converts.

Results You Can Expect

  • 35-50% of revenue from email/SMS within 3-6 months
  • 30%+ increase in repeat purchase rates
  • Lower acquisition costs through improved customer LTV
  • Stronger brand loyalty and community-driven growth

Ready to Build Retention That Compounds Over Time?

Stop chasing one-off sales. Start building relationships that scale your brand sustainably.

Let’s Design Your Retention Strategy

Ready to Scale?

Perfect Your Retention Marketing Strategy

One call.
Clear strategy. Measurable growth.

Schedule your growth strategy call to discover how we bring the value to the table.

  1. Your current retention challenges
  2. Untapped revenue opportunities
  3. Strategic growth roadmap
  4. Clear implementation plan
  5. Untapped revenue opportunities
Access 5 Retention Gaps Costing You