esp setup &
migration
Seamless Transitions. Zero Lost Revenue. Full Retention Power.
Migrating your email service provider (ESP) can feel risky; data gaps, broken flows, and deliverability drops can cost you thousands. At Enviary, we turn that risk into an opportunity for growth. Our ESP Setup & Migration service ensures your brand transitions smoothly, with no downtime and immediate performance uplift.
Why ESP Setup & Migration Matters
Your ESP is the backbone of retention marketing. Without a solid foundation:
- Campaigns miss inboxes.
- Automations break.
- Customer journeys become disjointed.
Switching to a modern platform like Klaviyo is essential for DTC brands ready to scale, but it must be done with precision. That’s where we come in.
Our Migration Process
We combine technical expertise with a retention strategy to ensure your new setup isn’t just functional, but also built for growth.
1. ESP Selection & Planning
We help you choose the right platform for your goals and map a migration roadmap that minimizes disruptions to active campaigns.
2. Data Migration & Integrity Checks
All customer profiles, lists, segments, and historical data are migrated and verified to ensure nothing is lost from engagement history to purchase behavior.
3. Branded Domain & Deliverability Setup
We configure branded sending domains, authenticate with SPF, DKIM, and DMARC, and improve inbox placement from day one.
4. Lifecycle Flow Rebuilds
Your automations (welcome series, abandoned cart, post-purchase, winback) are rebuilt and optimized for the new ESP with room for strategic improvements.
5. QA, Testing & Go-Live
Rigorous pre-launch testing ensures your flows, triggers, and campaigns work flawlessly before hitting send.
What You Get
- Fully migrated ESP account with historical data intact
- Branded domain setup for improved deliverability
- Rebuilt and optimized lifecycle flows
- Segmentation strategy carried over and refined
- Post-migration support and performance monitoring
Why Enviary for ESP Migration?
- DTC Expertise: 250+ profitable migrations for leading eCommerce brands.
- Zero Downtime Approach: We keep your email revenue flowing during the transition.
- Retention-First Lens: Every setup is future-proofed for growth and customer loyalty.
- Compliance-Ready: GDPR, CCPA, and CAN-SPAM aligned configurations.
Results You Can Expect
- Up to 20% uplift in deliverability rates post-migration
- Immediate performance improvements from optimized flows
- Smoother customer journeys and higher retention rates
Ready to Switch Without the Stress?
Move to a smarter ESP without losing momentum. We’ll handle the heavy lifting, you focus on growth.
Ready to Scale?
Perfect Your Retention Marketing Strategy
Schedule your growth strategy call to discover how we bring the value to the table.
- Your current retention challenges
- Untapped revenue opportunities
- Strategic growth roadmap
- Clear implementation plan
- Untapped revenue opportunities