Amerisleep

Challenge

Despite a solid foundation and loyal customer base, Amerisleep was facing low deliverability, declining engagement, and underperforming revenue from email. Their strategy lacked personalisation, lifecycle alignment, and category-specific depth, resulting in missed opportunities across both new and returning customers.

Our Approach

Collection-Based Personalisation
We introduced flows tailored to specific mattress collections and customer behaviors. Every touchpoint—welcome, post-purchase, abandoned cart—was customised based on what the customer browsed or bought.

Smart Cross-Sell and Upsell
We built intelligent campaigns recommending complementary products (like pillows and bedding) based on previous purchases, boosting average order value without overwhelming the customer.

Advanced Segmentation
We restructured Amerisleep’s Klaviyo account with behavioural segmentation, focusing on active, lapsed, and high-LTV segments. This helped us maintain high deliverability while increasing relevance and click-through rates.

The Final Outcome

• 48% overall increase in email-attributed revenue
  
  
• 30% rise in customer engagement
  
  
• 20% improvement in email deliverability
  
  
• Targeted campaigns led to higher click-through rates, more repeat purchases, and a stronger email reputation
  
  

Summary

By refining Amerisleep’s email strategy with collection-specific flows, strategic upsells, and smarter segmentation, we transformed their email program into a performance channel built on trust, timing, and tailored communication. The result: more engaged customers, higher revenue, and email now acting as a cornerstone of their customer retention engine.