Beefcake Racing

beefcake Racing is a leading force in the automotive aftermarket space, offering high-performance parts and accessories for racing enthusiasts. With a strong presence across marketing channels, the brand saw email as a promising but underleveraged growth opportunity. They partnered with us to turn this quiet channel into a high-impact revenue driver.

76%

Attributed Revenue

Industry

Automotive
Platform

Klaviyo
Services

Email Strategy, Email Design, Flows Creation, Campaigns Creation

The Challenge

Despite a loyal audience and consistent results across other platforms, email marketing remained underutilized. Engagement rates were inconsistent, automation was basic, and overall campaign ROI showed signs of stagnation. The brand needed a cohesive retention strategy to activate their email list and convert more subscribers into repeat customers.

Our Approach

We started with a strategic overhaul rooted in data and designed for long-term performance.

Audience Segmentation We introduced granular segmentation using behaviour-based criteria like purchase history, product affinity, and engagement levels. This allowed us to send the right message to the right audience at the right time.

Lifecycle Flow Optimisation. We rebuilt automated flows, including Welcome, Abandoned Cart, and Post-Purchase sequences. Each touchpoint was optimised for timing, tone, and conversion, providing value through every interaction.

Campaign Planning with Intent. We restructured the campaign calendar around the brand’s product lifecycle and seasonal moments. Each campaign was crafted to align with customer needs, not just sales targets.

Visual & Copy Alignment We brought Beefcake Racing’s bold identity to life through clean, compelling design and dynamic, community-aligned copy. Emails felt as high-performance as the products themselves.

Continuous Optimisation Through ongoing A/B testing and real-time analytics, we refined each layer of the strategy, from subject lines to send times, making every iteration more effective than the last.

The Outcome

In just one quarter, email became a key pillar of Beefcake Racing’s revenue engine:

49.13% of total brand revenue came from email
7-figure revenue attributed directly to email campaigns
76% quarter-over-quarter growth in email revenue
$1.5M+ generated from automated flows alone
5.4% subscriber list growth through better segmentation and engagement

Summary

This project shows what happens when email marketing is treated not as an afterthought, but as a strategic growth lever. With refined automation, behaviour-led targeting, and high-performance creative, Beefcake Racing turned email into a 7-figure revenue stream that now fuels long-term loyalty and measurable impact.

Your Brand Could Be Next

We’ve seen what’s possible when strategy meets clarity. Let’s explore what growth could look like for you.

Talk to a Retention Specialist

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