Berado NL

Berado NL is a growing brand in the safety footwear space, delivering high-performance work shoes built for professionals in demanding environments. With a commitment to durability and quality, the brand had ambitious goals: to build a strong email infrastructure, integrate Klaviyo with Shopify, and drive sustainable growth through intelligent automation and segmentation.

91%

Deliverability score

Industry

style & fashion
Platform

Klaviyo
Services

Email Strategy, Email Design, Flows Creation, Campaigns Creation

Challenge

At the time of onboarding, Berado lacked a structured email marketing system. Their Klaviyo account was underutilized, segmentation was missing, and deliverability was inconsistent. The brand had a clear vision to make email and SMS marketing a core revenue driver, but needed a technical and strategic partner to make it happen.

Our Approach

Brand Consistency & Voice
We aligned Berado’s email presence with its brand personality: professional, rugged, and reliable. Every flow and campaign reflected these values to build brand trust and connection.

Technical Setup & Deliverability
We implemented branded domains, DMARC, and custom metric creation within Klaviyo, ensuring smooth Shopify integration. A consistent sending schedule and smart list hygiene helped increase deliverability to a 91% score.

Customer Journey Design
We built a full journey from opt-in to post-purchase. This included:

Pre-purchase flows like welcome and cart recovery
Post-purchase flows for bounce-back and loyalty
Transactional flows like shipping updates and stock alerts
These touchpoints kept customers informed, engaged, and ready to return.

Growth & Segmentation Strategy
We deployed high-converting opt-in forms and embedded smart segmentation, targeting by behavior, lifecycle stage, and purchase history. This ensured that messaging stayed relevant, timely, and results-driven.

The Final Outcome

In the months prior to our partnership, Berado’s email marketing had started to decline—Klaviyo accounted for only 25.52% of total revenue.
By December 2024, just weeks after our strategy was rolled out, email-attributed revenue jumped to 30.84%, reversing the trend and surpassing the original benchmark.
Deliverability improved to 91%, enabling better inbox placement and engagement.

Summary

With the right technical setup, smart segmentation, and journey-based flows, Berado transformed from email underperformance to email-powered growth. Email is now a structured, sustainable revenue driver, helping Berado stay in step with its customers and stride confidently toward scale.

Your Brand Could Be Next

We’ve seen what’s possible when strategy meets clarity. Let’s explore what growth could look like for you.

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