get lowered cycles

Challenge

Before working together, GLC faced a series of limitations in its email marketing approach. Deliverability was inconsistent, campaign visuals didn’t reflect the brand's bold personality, and the copy lacked emotional connection with its rugged, community-driven audience. Revenue from email was well below its potential, and the brand needed a strategic partner to unlock performance.

Our Approach

Brand Alignment
We recalibrated GLC’s email presence to better reflect the spirit of their Harley-loving audience, emphasizing individuality, customization, and performance. Every email became an extension of the rider lifestyle, reinforcing both relevance and brand loyalty.

Technical Foundation
We implemented branded domains, configured DMARC, and established a consistent, clean sending reputation through improved list hygiene and segmentation. Deliverability rose dramatically, and GLC’s messages started landing in the inbox, right where they belonged.

Lifecycle Flow Optimization
Core flows, including welcome, cart recovery, and post-purchase follow-ups, were fully revamped. Each sequence was tuned to buyer intent, encouraging repeat purchases and turning one-time customers into loyal followers.

Targeted Campaigns
By tracking user behavior, purchase frequency, and engagement levels, we built segmented campaigns that spoke directly to rider preferences, from product drops to seasonal offers. This personalization led to consistently higher open and click rates.

The Final Outcome

In Q4 2024, GLC generated $2,413,299.30 in total revenue, with 37.82% attributed directly to Klaviyo email performance.
Email deliverability reached 96%, ensuring the brand’s most important messages reliably reached their audience.
Customer engagement and repeat purchase behavior saw a meaningful lift, making email one of the brand’s most profitable sales channels.